Top 5 Beauty Retail iOS Apps Performance in the Middle East for Q2 2024

During the second quarter of 2024, the top beauty retail applications on the iOS platform in the Middle East showcased varying trends in weekly downloads and active users. Here's a detailed look at their performance:

Nice one | نايس ون experienced a notable fluctuation in weekly downloads, starting strong with approximately 33.9K downloads in the first week of April, dropping to 16.4K by the second week, and then recovering to around 21.8K by the end of June. Active users mirrored this trend, peaking at 157.6K in early April and stabilizing around 113.8K by the last week of June.

Sephora KSA: Beauty, Makeup saw its weekly downloads peak at 21.8K in the first week of April, followed by a dip to 7.2K by mid-May, and then slightly recovering to 8.3K by the end of June. Active user numbers also fluctuated, starting at 59.9K in early April, dipping to 43.3K by mid-May, and closing the quarter at approximately 46.3K.

Golden Scent قولدن سنت showed an interesting trend in weekly downloads, starting with 22.1K in early April, experiencing a low of 4.9K in the second week, and then surging to 19.1K by the end of May. The active users also varied, beginning at 44.9K in early April, dipping to 20.0K by mid-April, and then rising again to 33.0K by the end of June.

باث&بودي وركس had a more stable download pattern, with initial downloads of 7.2K in early April, fluctuating slightly, and ending at around 5.6K by the end of June. The active users began at 38.1K in early April, with a peak of 41.5K by the end of May, and then stabilizing around 30.8K in the final week of June.

Sephora UAE: Beauty,Make up maintained a relatively steady download rate, starting with 8.4K in early April, and gradually declining to 4.6K by the end of June. Similarly, active users began at 39.0K in early April, with minor fluctuations, ending the quarter at approximately 36.1K.

For more detailed insights and data, visit Sensor Tower.